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Annie Chan Talk · Weekly
Every Monday — one dispatch on what's actually working in China, and one cross-border arbitrage Western brands keep missing.
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What you'll get
Not last quarter's PR releases. The plays I'm seeing run inside Douyin, Pinduoduo, RedNote, Tmall — week by week, with the operator-side data.
Where China-to-world and world-to-China gaps exist right now — and the brands quietly running the playbook before everyone catches up.
The prompts, stacks, and team-of-one systems I use to ship multi-platform content in 3 hours — not the AI tool of the week.
TECNO across 60 countries. The independent pivot. The $1M/mo solo run. What I'd tell my 5-year-younger self — every Monday.
Latest issues
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The brands that win with AI in 2026 aren't the ones with the best AI tools — they're the ones with the best systems. Here's the exact content creation system Annie uses to produce multi-platform content at scale.
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Most Shopify stores fail not because of poor products, but because they run out of paid ad budget before they figure out what converts. This guide shows you the organic traffic engine that global brands should build alongside paid channels.
Meta Ads
Both platforms have matured their AI ad systems in 2026. This head-to-head breaks down where each platform wins, which product categories favor which platform, and how to allocate budget when you can only pick one to start.
TikTok
TikTok Shop is now live in 15+ markets with over $30B in GMV in 2025. Here's the step-by-step playbook for global sellers entering TikTok Shop — from account setup to first profitable campaign.
AI
More AI tools doesn't mean better results. This guide cuts through the noise and shows you exactly which AI tools global brands should stack — mapped to every stage of your marketing workflow.
From readers
Reading Annie is like having a dispatch from the front lines. The Douyin commerce post was three months ahead of anything else in English-language media.
Annie's playbook saved us three quarters of guessing and a five-figure ad-budget waste — by simply pointing us at the right channel from day one.
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The dispatch I wish I'd had access to a decade ago — sent free, every Monday.
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